How To Pitch in Business with Danny Fontaine E29

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Written by #WWR

June 27, 2022

Danny Fontaine, AKA Pitchguy, is the go-to-market Creative Director for IBM UK & Ireland. He coaches teams and pitches multi-million-dollar deals to the biggest brands in the world. He is the founder of the Experiential Selling Team at IBM, infusing creativity, sales psychology, behavioural science and immersive experiences.

Through the use of psychology, Danny explains that pitching is the same whether it’s done by a large corporation or a freelancer.

This episode, we discuss championing women in the workplace and recruiting a diverse workforce. They share opinions and experiences around tokenism, quotas and ways to build a genuinely diverse candidate pool from which the best-qualified person gets the job.

Danny’s advice? Tell stories by delivering emotion first and information second. Listen to the episode to discover how creating the perfect pitch and Toy Story are connected.

Danny Fontaine - Women Who Rebrand
As a so-called “neurotypical” individual, Ilona has reflected on the influence that her neurodiverse family has had on her, unlocking her creativity in ways she never thought possible.

Topics discussed during episode 29:

  • Why storytelling is so crucial when developing a pitch.
  • How to create an emotional connection with your audience.
  • The importance of injecting your personality into your pitch.
  • Be one step ahead of your audience and tell people what they want to hear.
  • How to talk about the money without underselling yourself and your product.
  • Knowing your value and walking away.

Pitching in Business - Danny Fontaine - Women Who Rebrand

Danny hosts the Pitch Masters podcast, where he interviews the masters of the advertising, sales and marketing industries to find out how THEY win business.

He also teaches globally and is passionate about developing creative career paths in the corporate world, pushing diversity, and championing women in the IT industry.

His work is relevant to anyone who is trying to pitch an idea or pitch themselves.

Danny Recommends

To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others By Dan Pink

“Excellent . . . radical, surprising, and undeniably true” – Harvard Business Review.

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles.

Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn’t what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain – including six new ways to pitch your idea, three ways to understand another’s perspective, five frames that can make your message clearer, and much more.

AmazonAmazon Amazon

Where to find Danny Fontaine

LinkedIn: Danny Fontaine
TikTok: @PitchGuy

Written by #WWR

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