Marketing Your Own Business E49

Entrepreneurship & Digital Marketing

An entrepreneur takes risks to develop a business or businesses by identifying opportunities and assembling the necessary resources to capitalise on them. They are typically responsible for creating business plans, setting prices, hiring staff, and managing operations. They also need to be able to plan strategically, think creatively, and possess the ability to make decisions quickly. Ultimately, entrepreneurs are responsible for leading the development of their own business ventures.

A day in the life of an entrepreneur can vary greatly depending on the type of business they are running. Generally, entrepreneurs need to be prepared for long hours, tight deadlines, and heavy workloads. They typically spend their day planning and strategising, communicating with customers and partners, and managing operations. Entrepreneurs can expect to face stress daily but are also likely to experience great accomplishments as they build their businesses.

What’s Digital Marketing?

Digital marketing is an umbrella term that describes all marketing activities and techniques involving electronic devices or the internet. This includes tactics such as content marketing, search engine optimisation (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, and more.

The goal of digital marketing is to reach potential customers and build relationships with them to increase brand awareness, website traffic, and, ultimately, sales. By leveraging the power of the internet, digital marketers can reach a much wider audience than traditional marketing methods. Digital marketing is a powerful tool for businesses of all sizes, allowing them to reach a larger customer base and build relationships with their customers more effectively.

Digital Marketing Job Roles

• Digital Marketing Strategist – Develops strategies for reaching customers online and measuring the success of digital marketing campaigns.
• Social Media Manager – Manages the company’s social media accounts, creates content, builds customer relationships, and monitors analytics.
• Content Marketer – Develops relevant content for the company’s website and social media accounts.
• SEO Specialist – Monitors and optimises websites for search engine rankings.
• PPC Specialist – Manages campaigns for pay-per-click ads.
• Email Marketer – Crafts emails to clients and prospective customers.
• Digital Analyst – Analyses data to measure the success of digital marketing efforts.

Hiring one person to undertake all these roles in digital marketing can be challenging for businesses for a few reasons. First, finding someone qualified to do all the tasks involved in digital marketing can be challenging. For example, a content marketer may have a different skill set than an SEO specialist.

What Does a Social Media Manager Do?

A social media manager is a professional responsible for developing and implementing an organisation’s social media strategy to increase brand awareness, improve customer service, and drive website traffic. They create, curate, and manage content across the organisation’s social media channels, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and more.

Social media managers and content creators have distinct roles, although some may do both. A social media manager is responsible for developing and executing a social media strategy for an organisation. At the same time, a content creator, or content marketer, is responsible for creating the actual content that will be shared on social media. A social media manager might develop a strategy for creating content and then work with a content creator to create it, or they might make it themselves. They would then monitor, analyse, and optimise the content they create. Content creators, on the other hand, focus solely on creating content that meets the requirements of the social media strategy. They may also be required to optimise the content for specific channels and measure its effectiveness.

Managing your social media can be time-consuming and overwhelming as a small business owner. You need to stay up-to-date on the latest trends and best practices, create content that resonates with your target audience, and monitor the performance of your campaigns. It can take a lot of work to stay on top of all aspects of social media management.

Hiring a social media manager to manage your small business’s platforms can provide several benefits. A professional social media manager can help you create a comprehensive strategy that aligns with your business goals and objectives. They can also create content that resonates with your target audience, monitor the performance of your campaigns, and optimise your content for each channel. Furthermore, they can provide valuable insights into customer behaviour and trends so that you can make data-driven decisions about your social media presence. Ultimately, a social media manager can help you maximise the impact of your social media efforts so that you can see actual results for your small business.

How Do Entrepreneurs Deal With Burnout?

As an entrepreneur or small business owner, it’s important to delegate tasks rather than try to manage every aspect of your business yourself. Trying to do everything yourself can lead to burnout and make it difficult to focus on the most essential tasks for your business. By delegating tasks to qualified professionals, you can free up your time and energy to focus on the core aspects of your business.

Delegating tasks can also help you make the most of your resources. Outsourcing specific tasks allows you to take advantage of specialised skillsets you may have outside of in. For example, you could hire a social media manager to create and manage content for your business’s social media channels. This would allow you to tap into their expertise in the field and ensure your social media presence is optimised for success.

Entrepreneurs often face tremendous stress and pressure; burnout is a genuine risk. To prevent burnout, entrepreneurs should practice self-care by setting aside time for rest, exercise, and leisure activities. It is also essential to take regular breaks throughout the day, take mental health days, and find ways to relax and unwind.

Find a work-life balance by delegating those tasks, creating a well-defined schedule, and focusing on personal goals and interests! Develop a support network and stay connected with friends, family, and colleagues.

By taking these steps, entrepreneurs can reduce their risk of burnout and remain productive and successful.

Candice Denise is passionate about empowering women to make self-care a lifestyle and can help you prioritise your wellness to create a sustainable life. Her mission is to equip busy, motivated women with the knowledge, tools, resources, practices, and experiences necessary to make self-care and wellness part of their everyday lives in a way that’s easy and achievable.

Vanessa was stuck in the 9-5, commuting 2 hours a day and getting home just in time to put her girls to bed. Unhappy with the status quo, she took a chance and googled how to break out of it. That one decision led her to a one-year re-train and a brand new career in Social Media Marketing.

Creating an effective online marketing strategy is essential to the success of any business. Vanessa reminded us during episode 49 that it’s important to be consistent with your online presence, producing engaging and relevant content for your target market. You should also use various platforms and outlets to maximise your reach. Doing so will help ensure that your target audience sees your brand multiple times and will help increase the chance of a successful outcome.

However, if this all sounds daunting, Vanessa is here to help!

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